WHAT IS DIGITAL SIGNAGE:
Most of us think of digital signage as 'digital media and/or advertising'. Whilst that is indeed digital signage, it's only a small part of what digital signage can do and one the industries that can benefit from it.
Digital signage being used in this manner is what is aptly referred to as "revenue driven" digital signage, which refers to the selling of advertising space on a digital network. An example of this is what can be currently viewed in the airport concourse and shopping centres around Australia.
Digital Signage, by definition, is an electronic billboard system, used to present dynamic information electronically, on flat panel displays such as LCD, Plasma or Projectors.
Wherever you need to advertise, educate or inform customers, consumers, staff, students or partners, digital signage is a fast, reliable and simple way to get your message across to your specific target audience.
Designed to replace and enhance traditional signage methods, whether billboard signs, printed material or static bulletin boards, digital signage is helping to merge the industries of advertising networks, point of purchase display merchandising and information signage. Here are just some of the advantages of Digital Signage:
- Dramatically more eye-catching content.
- The ability to instantly update or add-to content for an up-to-the-minute information service.
- Deliver specific messages to specific audiences in specific location(s).